Gray, textured hair has unique needs. We have a solution.

Our Mission

At Anew Gray, our mission is to redefine gray hair and beard care by providing specialize, moisture-focused solutions for the unique need of gray, textured hair. Through innovative, plant based formulations, education, and inclusion, we empower individuals to care for their gray with confidence, whether natural or color-treated.

"Gray, textured hair deserves more than ordinary care."

Our Founder

The Inspiration Behind ANEW Gray

Tammi Terrell, CEO and Founder of ANEW Gray, is a Master Cosmetologist with over 30 years

of experience caring for textured hair,

including guiding clients through their gray-hair journeys.

Throughout her career, Tammi witnessed firsthand the challenges her clients faced as

their hair transitioned to gray, whether they embraced their natural silver strands or chose

to color it. From dryness and frizz to changes in texture and manageability, she understood their frustrations as a professional. But when her own hair began turning gray, those challenges became personal.

Experiencing the same concerns her clients

had shared for decades, Tammi recognized a significant gap in the beauty industry: gray, textured hair was underserved, and its unique care needs were often overlooked.

Determined to create a solution, she partnered with a cosmetic chemist to develop ANEW Gray,

a specialized hair-care line formulated to cleanse, brighten, strengthen, hydrate, and seal gray, textured hair.

During product testing, male participants reported noticeable improvements in scalp comfort and hydration. Many began incorporating the products into their beard and facial-hair routines, inspiring Tammi to expand the brand. Just six months after launching the hair-care collection, the ANEW Gray Beard Care Collection was introduced.